Effective Email Marketing

Do you have an effective list building, and email marketing strategy? Email marketing plays a huge role in a lot of successful businesses. An email list is a great way to contact your customers, nurture potential leads, and turn them into buying customers.   In this episode, we delve into the importance of growing and nurturing your email list.  The do’s and don’ts when building your list, as well as strategies you can implement to achieve optimal results.   Email is something that shouldn't be pushed to the side, especially if you want to grow your business and get more leads. It is integral to the growth and sustainability of your business.  How are you prioritizing email marketing in your business?  WHAT YOU’LL DISCOVER IN THIS EPISODE: The importance of an email list (1:56) Earned media vs owned media (3:00) Email marketing is one of the most valuable parts of your business (3:38) Email list and conversions (4:00) Changing the method of communication (4:56) Customer relationship management system (5:38) Difference between a CRM and an email marketing system (6:33) Marketing automation (7:53) Mistakes people make in email marketing (8:47) Applying segments and tags to your email list (11:13) The importance of your email subject line (14:00) Email overkill (20:00) Warming up a cold email list (23:05) For full show notes and links visit: https://samanthariley.global/podcast/273/