Effective Lead Management from Gathering to Onboarding - TSI18.6

Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming a valued client. In this episode, Janae Peel from Captello shares tips and best practices for: Staying focused on the conversation in your boothTransitioning leads into your follow-up systemPersonalizing follow-up to increase responseBuilding a relationship with your new leads