Effective leadership is the power to be a genuine influencer… an interview with Bob Burg

The go-giver influencer tackles what you want by focusing on the other person's interest.It's not self-sacrificial but rather in such a way that all parties benefit greatly. Such influence creates both medium and long-term success and is like servant leadership. What is influence really?Influence can be defined on a couple of levels.Firstly, at a basic level influence is the ability to move a person or persons to a desired action usually within the context of a specific goal.Secondly, that is its definition but that is not its essence. The essence of influence is 'Pull'.Pull as opposed to push. Influence is an attraction. Genuine influencers attract people first to themselves and then, and only then, to their idea. They do this not through being pushy or pushing their will on others but rather by doing the opposite--pull.Five Secrets of Genuine Influence:1.Master Your Emotions: When we are in control of our emotions, in control of our self, that is when we can take a potentially negative situation or person and turn it into a win for everyone involved.Step Into The Other Person's Shoes: This is easier said than done simply because most of us have different size feet! In other words, we come from different ways of seeing the world. Yet as human beings we tend to believe that most people see the world basically the same way we do which is not correct.Set The Frame:A frame is a foundation from which everything evolves. What it does is it sets the context of the situation to go as you'd like it to go.Communicate With Tact And Empathy: Tact is defined as the language of strength. It takes a strong person to be able to speak tactfully because to speak tactfully means you're not just saying the first thing that comes to your mind or you are not reacting to someone's comment instead you are taking into consideration what you say and how you say it and how it's going to affect the other person. This takes strength.[spp-tweet tweet=""Tact and kindness should not be confused with compromise""]5.Let Go Of Having To Be Right: This may sound to be counter-intuitive in the sense that you don't care to be right. It's not that at all. You prefer to be right and you want to be right, you are going to prepare to be right. What it means is that you are not going to be emotionally attached to having to be right. Rather than making you less influential it does the reverse and makes you much more influential.[spp-tweet tweet=""As human beings we want to be able to put a cause to certain things.""]Based on everything you said Bob I’m sceptical about one thing—you mentioned about one motivating factor shared by every single person on earth. What is it?This is from Harry Brown, who was a student of human nature. He didn’t try to change human nature. He worked with it and he was very successful. According to Harry the one motivating factor shared by all every single person on earth is every single person seeks happiness.[spp-tweet tweet="“Every single person seeks happiness”"]The second part of Harry's quote is--Happiness is relative.In every other way as individuals we are different and we all understand happiness differently. Thus, we place different values on different things. So, what would bring happiness to one person would be meaningless to another.This is where good leadership connects with influencing. Good leaders aren't just running around trying to keep people happy all day, but they want people to be content and have fun at work and at the same time be happy with what