Effective Podcast Formats for Brands and Individuals with Bernie Borges

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.Conversation points:Tips to improve podcast reach and audience engagementBenefits of networking with other podcastersEditing techniques for podcast spacingPodcast formats and effective interviewing techniquesPlatforms for advertising podcasts and turning guests into prospective clientsEditing content and the importance of a website for SEOSubscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative formatA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.