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Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)

EPISODE · Nov 8, 2024 · 15 MIN

Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)

from It's Always Day One · host It's Always Day One

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...

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Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)

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