It's Always Day One

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming." They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.

How Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a cost-effective alternative to DSP ads. Interactive videos are essential for Sponsored TV success. Amazon offers free video creation services for Sponsored TV campaigns. Data visibility for Sponsored TV is currently limited. Revenue from Sponsored TV campaigns can be significant. Amazon plans to enhance data reporting for Sponsored TV in the near future. #itsalwaysdayone

This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow m...

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedba...

In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Fol...

In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced ad...

In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...

In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift toward...

In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies. But here’s the catch: many advertisers are leaking money due to poorly optimized PT campaigns. We’ll break down why this happens, how to identify w...

In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatbot, this episode is packed with actionable insights.We’ll cover the importance of a structured approach to ad targeting, why proper campaign structure is crucial for account management, and how Amazon’s new promotion features can protect your profits du...

In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerce potential, we’ve got the insights you need to stay ahead.We dive into creative solutions for product certification challenges, why your ad campaign structure is crucial, and how to optimize your Amazon Brand Store for profitability. Plus, we tackle th...

In this episode of Amazon Week, we’re diving into the latest must-know updates that can significantly impact your Amazon business. From boosting sales with Premium A+ content to capturing the growing Spanish-speaking market, we’ve got all the insights you need to stay ahead.We cover key strategies like optimizing your storefront for higher conversion rates, avoiding the pitfalls of Broad Match Keyword Targeting, and making sure your main images are driving maximum impact. Plus, learn about Am...

In this episode of Amazon Week, we dive into the latest updates and actionable strategies that are crucial for your Amazon business. From a powerful case study in the shoe category that slashed TACOS from 14% to below 10%, to how a brand saved over $20k in wasted ad spend with one insightful report, we cover it all.We’ll explore Amazon’s new features, including brand stores as landing pages for Sponsored TV campaigns, a $50 fee for Prime Exclusive Discounts, and the impact of reviews on produ...

Discover the latest enhancements to the Marketplace Product Guidance dashboard, now loaded with more data and deeper insights to help you successfully expand your offerings globally. RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve. We cover everything from Amazon’s revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You’ll also hear about the upcoming holiday peak fulfillment fees, the game-changing FBA Grade and Resell service, and why Sponsored Brand Video ads are outperforming the competition.We also highlight Amazon’s new control over the ...

In this episode of the Amazon Insights Podcast, recorded on August 21, 2024, we deliver the latest updates and strategies essential for success on Amazon. Tune in as we cover Amazon’s new international returns policy, tips for improving Sponsored Product rankings, the importance of clear product images, and much more. Whether you're looking to optimize your ad spend, enhance your product listings, or navigate recent changes to Amazon’s vendor model, this episode is packed with valu...

In this episode of Amazon Community Updates, we explore the latest developments shaping the Amazon marketplace as of August 17, 2024. From advanced tools like ASIN-level Store performance analysis to Amazon's new review monitoring safeguards, we cover the essential updates every seller and advertiser needs to know. We also dive into how Amazon Inspire is revolutionizing content strategies and why AI's role in daily tasks might not be as efficient as once thought.Listeners will gain insig...

In this episode of Amazon Community Updates, we cover key developments as of August 13, 2024. Including effective ROAS strategies, new inventory evaluation options, and the latest on Amazon’s AI-driven shopping technology. Stay informed on critical compliance deadlines, ad campaign tips, and how TikTok’s integration with Amazon could transform e-commerce. Tune in for these essential insights to optimize your Amazon strategy. RESOURCESRead our News Feed.Book an Amazon Adve...

In this episode, we dive deep into the latest updates for bullet points and generative text.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

In this episode of Amazon Community Updates, we cover crucial new tools and strategies for sellers, account managers, and brands. Highlights include Amazon's new performance anomaly detection tool, a shift in focus from rankings to profitable sales, enhanced seller support, and innovative ad formats. We also explore long-term strategies for better vendor margins, the importance of A+ Premium and video content, optimizing PPC campaigns, and Amazon's latest digital services fee. Plus...

Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon.Case Study Highlights:Advertising Revenue Boost: Learn how we increased advertising revenue from $400k to $1.4M per month in just four months with GB Media.Sales Growth: Discover how two niche products achieved 180% year-over-year growth, with PPC sales rising from £2.5k to £15k.Amazon Design System V2: Now available with A+ Premium...

In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event. Tune in to discover actionable tips and tactics to maximize your Prime Day impact!RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of wh...

In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the impact of separate listings and variations on ad performance, and the major updates from Amazon Ads unveiled at Cannes. Additionally...

In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for better advertising decisions. RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our ...

In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enhance your strategy.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy. Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the benefits like enhanced engagement, improved conversion rates, and compelling brand storytelling.Discover best practices to ensure your v...

In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, defending brand budgets, optimizing listings, using the Category Insights dashboard, automated ad optimization, and improving Brand Store qualit...

Join us in this episode as we dive into the latest advancements in Sponsored Display advertising.Tune in for more updates and insights from georges.blog.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's update...

Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability issues, boosting click-through rates, launching a brand on Amazon, optimizing listings, analyzing competitor ad clicks, Elgato's price parity s...

In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative for product quality, the complexities of switching to direct trading, and the nuanced...

In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...

Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers. Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting cart abandoners, updated FBA return policy, enhancing visibility with auto-targeting, tackling cart abandonment, strategic planning for sa...

In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with reviews. Fit Insights Tool in EU and IN. Product search journey insights. Product Listing Quality tool in Campaign Builder. Alexa's advanced AI upgrade. ...

In this first episode of "Amazon Advertising Strategies" we explore essential strategies and innovations in Amazon advertising to boost your visibility, engagement, and profitability.Discover how to:Improve organic rank and reduce PPC costs with effective keyword strategies.Design impactful Sponsored Brands Video (SBV) ads.Target new audience segments with tailored promotions.Utilize Sponsored TV ads for brand awareness.Optimize ad spend by targeting inefficiencies.Leverage Amazon’s latest co...

Join Prem and me from Georges Blog as we dive into the world of match types in our latest episode. We discuss their crucial role in ad campaigns and share an intriguing case study on how strategic budget allocation boosted ad performance. Tune in for insights and tips to optimize your own ad strategies!Get a free audit on your account: https://www.georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $...

In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s Tummy Care, and enabling Manufacturing view in Vendor Central.Tune in for more insights.RESOURCESRead our News Feed.Book an Amazon Advertising aud...

In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness. We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand Ads, Prime member benefits affecting pricing, opportunities for Prime Day, new logo requirements for Brand Registry, and the importance of clea...

In this episode of Amazon Community Updates, we highlight Amazon's 7% eCommerce growth, Iams' successful DSP campaign, and the upcoming returns fee starting June 1st. Updates include the benefits of annual vendor negotiations, strategic PPC for high-ticket items, and Amazon's international growth potential. Learn about focused promotions, the crackdown on policy violations, and Europe's vast market potential. Find out how Amazon's AI reduces shipping waste, boosts Prime Day sales with lo...

In this episode, explore the latest developments on Amazon. We cover effective strategies to improve margins, the impact of Amazon DSP on brand growth, and the potential market transformation with Amazon's expansion into South Africa. Updates also include changes to return fees, new app features, and tips for optimizing your product listings for increased engagement and efficiency.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow o...

In this episode of Amazon Community Updates, we delve into 1 latest strategic enhancements and tools designed to maximize your presence and profitability on Amazon. From leveraging Helium 10's Market Tracker 360 for improved market share to adopting new advertising formats like vertical videos, we cover essential tactics that can transform your approach. We also discuss the latest updates in AI-powered seller support, advertising optimizations, and the Subscribe & Save program adjust...

Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads and their potential impact on your advertising strategy.Learn more about the case studies here.RESOURCESRead our News Feed.Book an Amazon Advertisin...

In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates. Learn how to optimize your ad spend, enhance product appeal, and navigate new platform features like Keyword Groups and Virtual Bundles. We also discuss the new Returns Processing Fee and its implications for sellers. Tune in to stay informe...

In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth.Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. ...

In this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers. Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premium A+ content. Discover the importance of clear product images, explore new goals in Sponsored Brands campaigns, and unlock the potential of FBA. We also share updates on virtual bundl...

In this episode of "Amazon Community Updates," we bring you the latest from Amazon's ever-evolving landscape. Tune in to discover new features being tested in the USA, including the "Customers also search" tool, designed to enhance product discovery. Learn about the enhanced visibility of Virtual Bundles in the UK, stringent new safety standards for dietary supplements, and the importance of using high-quality lifestyle images. We also cover significant strategic shifts from Amazon’...

In today's episode of 'Amazon Community Updates,' we cover essential insights for Amazon sellers, from Prime Day submissions to the latest shifts in FBA fees and ad strategies. Discover how changes in Amazon's search algorithm and Q1 ad spending data could affect your sales strategy. We also touch on policy updates, the advantages of Amazon DSP, Walmart Connect's ad targeting innovations, and key actions for maximizing your Amazon Vendor Services investment. Perfect for both new and...