Effective ways to reach people in your local community with Collin Funkhouser

Would you love for your pet business to be the go-to pet business in your local community?Maybe you have some support locally but you want to branch out and reach more people?Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons.If so you'll love this chat with American pet sitter Collin Funkhouser who shares the amazing ways he’s grown his pet business in his local community.It all started as a side hustle but is now a full time job for Collin and his wife Meghan, plus they run an amazing podcast and community for pet sitters too!From wearing clothes that scream Pet Sitter to securing hard to reach clients, to speaking at local colleges to being an authority in the US pet space, Collin shares loads of brilliant advice.Key topics and timings in this episode:0.18: Introduction. 1.52: About Collin and his pet business . 3.04: How the business started for Collin and his wife Meghan as a side hustle but ended up growing.5.17: What it was like growing his pet sitting business at the beginning.8.48: His challenge when it came to finding people who weren’t on social media.13.41: The stumbling blocks they experienced at the beginning of their journey.16.26: Starting the podcast. 19.20: How the podcast has grown a community in the pet industry. 23.46: How they decide what content to share on social media.29.41: How their podcast had helped their face to face business.32.21: Using their podcast to position themselves as experts in the industry.37.22: The challenges facing pet businesses when it comes to putting themselves out there.41.35: The importance of educating owners to build trust and help them feel reassured their beloved pet is safe. 43.13: How being featured in the local newspaper helped Collin reach pet owners he’d been unable to find on social media. 46.25: Collin shares his tips for getting in the media.51.16:What’s next for Collin and his podcast and business.52.59: Where can you find out more and connect with Collin.Links mentioned in this episode:You can find out more about Collin and Meghan’s Podcast here: www.petsitterconfessional.com Join them on Facebook and Instagram: @petsitterconfessional