Effective Wine Marketing with Dr. Kathy Kelley

Selling wine is a challenge for many wineries this year. So we're talking to Dr. Kathy Kelley, Professor of Horticultural Marketing and Business Management at Penn State University. Dr. Kelley brings some fresh perspectives around wine marketing for smaller or family-owned operations, has provided us with a plethora of resources all available on our Show Notes, and created some reasonable action items for wineries to utilize today. If you are looking for a fresh start in your wine marketing strategies, this is the episode to listen to. You can find these and all of our past Show Notes at dgwinemaking.com under the "Podcast" tab. Show Notes include episode summaries and all of the resources we discuss on our episodes.