Efficient Small Business Operations with Holly Cain

Watch this new episode of our podcast with VIP guest Holly Cain. Holly is the owner of Prosper Collective, and a certified Director of Operations specializing in financial steadiness. More specifically, in this episode you will learn: The importance of networking with other business owners at conferences. The job of a finance and operations strategist. The most common finance and/or operations challenges for small businesses. The back-end operations of small businesses are often chaotic. How to organize the back-end processes of a business so that it runs more smoothly. Why well organized back-end operations are important for business scalability. The importance of well organized business processes to avoid business interruptions. Why Holly decided to start working in the field of finance and business operations strategy. The perks of working for a PR and marketing firm. Why Holly decided to start her own business. How to find confidence to offer more advanced services for clients as a new services business. Why training and certification programs are important for entrepreneurs in the services industries. The process of building up confidence in your abilities as a new business owner. The value of small beginnings. The importance the ‘learn as you go’ approach for small business. How Holly promotes her services business to new audiences. Why Holly decided to start a podcast. Holly’s main objectives and mission for her business. Why podcasts allow for a more personal connection with your audience than Instagram or Facebook. How difficult it is to do a podcast? Solo podcasting vs. doing it with a co-host or doing interviews. The importance of picking marketing activities for your business that you can do consistently and you are comfortable with. Why showing up on social media every day can feel daunting. Some challenges that content creators face when trying to work from home. The importance of doing things that work well for your personality when you are a solo-entrepreneur. Why you should show up authentically on social media. Why you shouldn't always try to follow trends and do things that other people are doing. Why it is not a good idea to try to be on all the social media platforms from the start of your business. Holly’s most important finance/operations tip for small businesses. How to identify your core values when you start your business. The people that you should follow on social media based on your set of values. The key to longevity in business. How running your business based on your core values will help you in the long run. How aligning values can help you scale your business through employees and freelancers. Why business owners should take the mission and vision for their company seriously. Find Holly online: Website Podcast Instagram Facebook