EFP 205: How To Manipulate Facebook To Win An Election

This is a departure from our regular episodes where we talk about buying and selling online businesses, the overall industry, and entrepreneurship in general.  Today I talk with Michael Erickson from digital marketing agency Search Scientists about how political operatives use Facebook and other major online platforms to manipulate the vote. We cover what were some of the old school ways that elections could have been manipulated pre-Internet, how big data is used to drive voters towards your candidate (and away from the opposition), and how these tactics might be used in Small Town, USA. No featured listings or updates for this episode, we'll be back with that on the next one. I hope this serves as a warning to anyone who's missed the looming danger of these platforms being used as a tool to manipulate elections.