EPISODE · Apr 29, 2026 · 27 MIN
EGC: Your Employees are your best content creators. Here’s how to get them involved.
from That F*cking Marketing Podcast · host TFM Digital
What’s the difference between EGC, UGC and why are so many brands raving about it? This week we’re talking to our Social Media Manager at TFM Digital, Elsie Mollison. She’s going to take you through the type of post that got 50,000 views (and counting), her KISS method to get the best results on any content you create and how to get your team involved with creating content that speaks directly to your customers. We know now more than ever people buy from people so if you want to stand out from the AI generated content and build a brand people love, this episode is for you You’ll hear: 00:01: What is EGC (Employee Generated Content) and UGC (User Generated Content) and why is it taking off right now? 03:39: How a local hospital got over 50k views just by showing their staff on camera and how you can too 09:32: Keep it Simple Stupid. The 4 pillars you need to use in your next brand strategy 12:16 Don’t waste time scripting content. How the best content is unscripted when it comes to EGC 13:18 No one knows your brand better than those that work for you. How giving ownership to your Social Media Manager can showcase your brand 15:25 What is UGC and why BIG brands are paying the big bucks to make it part of their strategy 18:13 The contra you need to put in place so that you can fully trust your UGC influencers 20:39 How to use the same piece of content and repurpose it for TikTok, Instagram and Facebook 22:28 What you should do this week, if you have never posted employee content before If you’re looking for some inspiration on EGC, follow @tfm.digital on both Instagram and TikTok (we’re a little more unhinged over there) And if you want the complete guide to organic social media send us a DM or comment with the word KISS over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ If you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital
What this episode covers
What’s the difference between EGC, UGC and why are so many brands raving about it? This week we’re talking to our Social Media Manager at TFM Digital, Elsie Mollison. She’s going to take you through the type of post that got 50,000 views (and counting), her KISS method to get the best results on any content you create and how to get your team involved with creating content that speaks directly to your customers. We know now more than ever people buy from people so if you want to stand out from the AI generated content and build a brand people love, this episode is for you You’ll hear: 00:01: What is EGC (Employee Generated Content) and UGC (User Generated Content) and why is it taking off right now? 03:39: How a local hospital got over 50k views just by showing their staff on camera and how you can too 09:32: Keep it Simple Stupid. The 4 pillars you need to use in your next brand strategy 12:16 Don’t waste time scripting content. How the best content is unscripted when it comes to EGC 13:18 No one knows your brand better than those that work for you. How giving ownership to your Social Media Manager can showcase your brand 15:25 What is UGC and why BIG brands are paying the big bucks to make it part of their strategy 18:13 The contra you need to put in place so that you can fully trust your UGC influencers 20:39 How to use the same piece of content and repurpose it for TikTok, Instagram and Facebook 22:28 What you should do this week, if you have never posted employee content before If you’re looking for some inspiration on EGC, follow @tfm.digital on both Instagram and TikTok (we’re a little more unhinged over there) And if you want the complete guide to organic social media send us a DM or comment with the word KISS over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ If you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital
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EGC: Your Employees are your best content creators. Here’s how to get them involved.
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