Eidra's Co-CEO: How pragmatism drives growth – Måns Hosk

Today’s guest is Måns Hosk, Co-CEO of Eidra, the Swedish consultancy collective that’s grown from five founding businesses into a 1,500-person organisation spanning Europe and the US.Måns shares how Eidra was built around a simple idea: modern client challenges rarely fit neatly into a single discipline. He explains how strategy, creativity, technology, data and AI have been brought together to solve broader business problems, while maintaining the specialist expertise clients still value.The conversation explores what integration looks like in practice, why overwhelming clients with capability is rarely effective, and how Eidra’s ‘bring a friend’ approach has helped build deeper, more valuable relationships.Måns also reflects on AI, organisational change, and why Scandinavian values such as collaboration, pragmatism and humility have become important advantages.HIGHLIGHTS:[02:38] What is Eidra?[08:06] All about solidarity[11:05] The challenges of integration[12:54] Applying pragmatism[16:06] Starting with transformation[21:11] Bring a friend approach[30:36] New superstars vs obsolescence[31:46] The Scandinavian advantage[35:07] Eidra’s next chapterMORE ABOUT MÅNS HOSK:LinkedIn: linkedin.com/in/m%C3%A5ns-jacobsson-hosk-9123044/Website: eidra.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq