Eigenes Mega-Event als Marketing-Stunt – die HEROcon als Best Practice | Marketing on fire #313

from Marketing on fire · host Robin Heintze

Was passiert, wenn ein Softwareunternehmen eine Messe für Handwerksbetriebe organisiert – mitten im Fußballstadion? Die Antwort: ein B2B-Event mit über 750 Teilnehmenden, 45 Speakern und 40 Millionen Impressions. In dieser Folge erfährst du, warum mit der HEROcon eine neue Veranstaltungsform für das Handwerk wurde, warum Messen wieder wichtiger werden und wie Offline-Maßnahmen zur Markenbildung beitragen können.

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Eigenes Mega-Event als Marketing-Stunt – die HEROcon als Best Practice | Marketing on fire #313

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