Eight Rules Revisited #6- The ETF boom broke my rule, do I tightened it

Pre-order Wealth by Design HereGolden Rule 6 was simple: invest in the share market using low-cost index funds. Eight years on, that argument has been comprehensively won, arguably too well. Stuart charts the scale of the shift: the ASX ETF market has ballooned from 133 funds to more than 450, and from $36 billion to over $350 billion. Indexing went from contrarian to consensus.But that very boom created new traps. When everything gets rebranded as an "ETF," the label stops telling you much about what you're actually buying. In Wealth by Design, Stuart tightens the rule from "index funds" to evidence-based investing, a sharper standard for a crowded market.He explains why not every product wearing the ETF badge deserves your money, and how to interrogate the index sitting underneath a fund before you buy it, since the benchmark quietly determines your returns. He's also candid about two positions he has genuinely reversed since 2018, updating his thinking as the evidence moved.The episode closes with the five filters every fund in your portfolio should pass, giving you a practical checklist to separate genuinely sound investments from cleverly marketed ones.Our most popular free guides:Over the years we've written hundreds of articles. These three bring our best thinking together on the topics that matter most right now: choosing a super fund, debt recycling, and navigating the new tax changes.Download them hereMy new book, Wealth by Design, is out now:Buy online or in bookstores. The ebook is available now, audiobook coming soon.Got a question for the podcast?Email us at [email protected] in working with our team?Discover how we can work togetherSubscribe to my weekly blog:Stay connected hereImportantThis podcast provides general information about finance, tax and credit. It doesn't take into account your specific objectives, financial situation or needs, so you need to assess whether it's relevant to your circumstances before acting on it. If you're not sure, speak to a licensed, trustworthy professional.