Eight Steps to Guarantee Repeat Business with Richard Shapiro episode artwork

EPISODE · Apr 3, 2025 · 23 MIN

Eight Steps to Guarantee Repeat Business with Richard Shapiro

from The Human Connection Podcast

In this engaging episode, host Karl Pontau connects with Richard Shapiro, founder of TCF KR and author of "The Endangered Customer" and "The Welcome Edge." Richard shares powerful insights from his journey from working in his father's clothing store as a child to becoming a customer experience expert who helped grow ADP from $400 million to over $4 billion.Discover the transformative phrase "I can help you with that" and how it dramatically changed one law firm's business. Richard breaks down his four customer service personality types (Welcomers, Robots, Indifferents, and Hostiles) and reveals his eight essential steps to guarantee repeat business.Listen as Richard explains why customers are "people first, customers second" and how creating emotional bonds from day one is crucial for business success. This episode is packed with practical advice for any business looking to improve customer relationships and drive growth through better human connections.Remember: No matter if your business is B2B or B2C, it's really H2H – Human to Human!===You can connect with Richardo here:https://www.linkedin.com/in/richardrshapirohttps://www.tcfcr.comYou can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauPlease like, subscribe, and share this episode with somebody you care about!

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Eight Steps to Guarantee Repeat Business with Richard Shapiro

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