"Ein kostenloser Pilot signalisiert: Das Produkt ist nicht production-ready" – AI Go-to-Market mit Julia Hubo (Motive Partners) episode artwork

EPISODE · Jul 23, 2026 · 40 MIN

"Ein kostenloser Pilot signalisiert: Das Produkt ist nicht production-ready" – AI Go-to-Market mit Julia Hubo (Motive Partners)

from Startup Insider · host Jan Thomas, Julia Hubo, Zoe Angelis, Lucas Lehmann

"Ein kostenloser Pilot signalisiert dem Kunden, dass das Produkt noch nicht production-ready ist." Julia Hubo, Investorin bei Motive Partners, spricht mit Jan Thomas bei Investments & Exits über AI Go-to-Market: warum bezahlte Piloten Commitment erzwingen, wie Forward Deployed Engineers eingesetzt werden und was die richtige Sales-Organisation im KI-Zeitalter ausmacht. Über den Gast Julia Hubo ist Investorin bei Motive Partners, wo sie sich auf frühphasige Fintech-Investitionen in Europa und Nordamerika konzentriert. Als Gründungsmitglied des Venture-Arms eines der weltweit größten spezialisierten Fintech-Investoren trägt sie dazu bei, das globale Ökosystem durch gezielte Investments und strategische Insights zu stärken. Sie bringt tiefgehende Expertise in der Bewertung von Geschäftsmodellen an der Schnittstelle von Private Equity und Venture Capital ein. In der Folge teilt sie ihr "Playbook" für moderne Roll-up-Strategien und beleuchtet die kritischen Erfolgsfaktoren für Teams in diesem kapitalintensiven Bereich. Weiterführende Links: Investments & Exits / Bending Spoons   Zu den Live Sessions:Alle unsere kommenden Live Sessions:https://sessions.startup-insider.com/session?utm_source=podcast&utm_medium=audio&utm_content=shownotes Den beliebten Startup Insider Daily Newsletter kann man hier abonnieren: https://startup-insider.com/newsletter-anmelden/ **Startup Insider – der tägliche Podcast zur Startup- & Tech-Szene**Startup Insider liefert dir werktäglich kompakte News, Einordnungen und Interviews zu Startups, Venture Capital, Finanzierungsrunden, Exits und neuen Technologien.**Jetzt folgen & keine Folge verpassen** **Alle weiteren Podcasts, Newsletter, Events & Werbepartner findest du hier** : 🔗 https://linktr.ee/startupinsider Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Warum sollten KI-Startups ihre Piloten bezahlen lassen? Julia Hubo (Motive Partners) erklärt Jan Thomas, wie sich Sales-Organisation, ICP-Fokus und Forward Deployed Engineers im AI Go-to-Market wirklich verändern.

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"Ein kostenloser Pilot signalisiert: Das Produkt ist nicht production-ready" – AI Go-to-Market mit Julia Hubo (Motive Partners)

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