Eirik Holth: The Change The Coffee Industry Needs

Black Sheep Coffee co-founder Eirik Holth joins LegendsNLeaders to share the journey of building one of the most exciting challenger brands in the global coffee industry. After leaving a career in private equity, Eirik took the leap into entrepreneurship and helped launch Black Sheep Coffee with the ambition of doing things differently in a market dominated by global giants.In this episode, Eirik breaks down the early days of the company, the realities of scaling a consumer brand, expanding internationally, building a strong culture, and the lessons he’s learned from more than a decade of entrepreneurship.Eirik also shares his perspective on:Why being an outsider can be an advantageWhat founders underestimate about scalingThe mindset required to keep building when things don’t go according to plan