EJ Johnston Explains 3ICE: Hockey’s Fastest Three-on-Three League

3ICE CEO EJ Johnston joins Larry Richert and Jay Caufield to explain how “overtime all the time” became one of hockey’s fastest and most entertaining formats. Johnston shares how his career in Hollywood led him back to sports, the inspiration behind 3ICE, and why two eight-minute periods create nonstop action, fatigue, scoring chances, and dramatic finishes.EJ also breaks down how 3ICE finds its players, the importance of speed and skill, the league’s draft and roster structure, and the significant prize money available to players and coaches. He discusses working alongside commissioner Craig Patrick and a legendary coaching group featuring Ray Bourque, Grant Fuhr, Guy Carbonneau, Larry Murphy, Joey Mullen, John LeClair, and Ken Daneyko.Plus, EJ reveals the long-term vision for expanding 3ICE across the United States, Canada, and Europe, along with plans for an international championship and a youth hockey competition.Before the interview, the crew discusses the Steelers Hall of Honor class, Mike McCarthy’s approach to physicality at training camp, Aaron Rodgers and the Steelers’ position battles, the Pirates’ recent struggles, and Major League Baseball’s growing competitive-balance problem.Sponsored by Henderson Brothers, Rohrich Automotive, and Zerorez.Visit here for commercial cleaning details: zerorez.com/commercialProduced by 1TEAM Media.