Ekapat Chareonlarp on AI, Buying Shifts, and Why Digital Marketers Need to Think Like Machines

What happens when half your customers start their shopping journey with ChatGPT instead of Google? In this episode, Rick sits down with Ekapat Chareonlarp, SVP of Global Client Strategy at Criteo, to talk about the massive shake-up happening in marketing, commerce, and partnerships.Ekapat breaks down why we’re moving from search engines to answers engines, why your first customer might now be a bot, and how partner marketers can use AI-powered insights without losing the human touch. They cover everything from data storytelling and consumer trust to the future of alliances when AI is driving the first click.It’s fast-paced, full of wild ideas, and a must-listen for digital marketers who want to stay ahead in the AI era without losing their creative edge.