Ekaterina Gorbacheva on Scaling a Business Across Cultures

How often do you pause to thank someone — really thank them — for making your day better? I sat down with Ekaterina Gorbacheva, Head of Global Expansion at FlowWow, a marketplace helping local shops deliver gifts, flowers, and pastries across 40 countries. We talked gratitude, culture, and scaling globally. Here are my 3 takeaways: 1. Know your market. Localization isn't translation — it's understanding people, culture, timing, and trust. 2. Gratitude drives business. A simple thank-you or small gesture can strengthen relationships at every level. 3. Growth starts with awareness. Before you scale, educate your market and connect your mission to real human needs. --- Ekaterina Gorbacheva is leading global expansion at Flowwow. She leads Flowwow's international growth initiatives, operational excellence, and market entry strategies in key regions, including the UAE, Spain, Turkey, and the UK. Her expertise lies in strategic market research, innovative marketing strategies, and driving growth and revenue. Her responsibilities also involve enhancing brand visibility, fostering partner and client engagement, and optimizing cross-departmental collaboration to achieve business objectives. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Ekaterina Gorbacheva:Website: https://flowwow.com/en-en LinkedIn: https://www.linkedin.com/in/ekatsl *E - explicit language may be used in this podcast.