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Ekkehard Rathgeber: „Der Wettbewerb ist knallhart“ in Chinas E-Commerce-Markt (GER) episode artwork

EPISODE · Apr 27, 2016 · 13 MIN

Ekkehard Rathgeber: „Der Wettbewerb ist knallhart“ in Chinas E-Commerce-Markt (GER)

from MERICS China Podcast · host MERICS

27.04.2016 mit Ekkehard RathgeberNirgendwo kaufen die Menschen so oft und so viel im Internet wie in China. Das Reich der Mitte ist der größte E-Commerce-Markt der Welt. Doch der Markt sei nichts für Leute mit schwachen Nerven, sagt Unternehmer Ekkehard Rathgeber, der seit 20 Jahren in China Geschäfte macht. Der Wettbewerb sei knallhart und der chinesische Konsument schwer einzuschätzen. Trotzdem sieht er Chancen auch für deutsche Firmen. Ekkehard Rathgeber über Chancen, Erfolge und Niederlagen in China – im neuen Merics Experts Podcast.

What this episode covers

27.04.2016 mit Ekkehard RathgeberNirgendwo kaufen die Menschen so oft und so viel im Internet wie in China. Das Reich der Mitte ist der größte E-Commerce-Markt der Welt. Doch der Markt sei nichts für Leute mit schwachen Nerven, sagt Unternehmer Ekkehard Rathgeber, der seit 20 Jahren in China Geschäfte macht. Der Wettbewerb sei knallhart und der chinesische Konsument schwer einzuschätzen. Trotzdem sieht er Chancen auch für deutsche Firmen. Ekkehard Rathgeber über Chancen, Erfolge und Niederlag...

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Ekkehard Rathgeber: „Der Wettbewerb ist knallhart“ in Chinas E-Commerce-Markt (GER)

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Frequently Asked Questions

How long is this episode of MERICS China Podcast?

This episode is 13 minutes long.

When was this MERICS China Podcast episode published?

This episode was published on April 27, 2016.

What is this episode about?

27.04.2016 mit Ekkehard RathgeberNirgendwo kaufen die Menschen so oft und so viel im Internet wie in China. Das Reich der Mitte ist der größte E-Commerce-Markt der Welt. Doch der Markt sei nichts für Leute mit schwachen Nerven, sagt Unternehmer...

Can I download this MERICS China Podcast episode?

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