Εκπτώσεις 2026: Ο Κανόνας των 30 Ημερών

from VIP Business Hub (Greek) · host Alexandros Boukouris

Καλή χρονιά! Οι χειμερινές εκπτώσεις του 2026 ξεκινούν στις 12 Ιανουαρίου και λήγουν στις 27 Φεβρουαρίου. Σε αυτό το βίντεο αναλύουμε τη νέα Υπουργική Απόφαση 19138 και όλα όσα πρέπει να προσέξουν οι επιχειρηματίες για να αποφύγουν τα βαριά πρόστιμα που ξεκινούν από 5.000€.Μαθαίνουμε πώς να κάνουμε εκπτώσεις νόμιμα και ηθικά, προστατεύοντας την κερδοφορία μας.Θέματα που αναλύουμε:• Το Χρονοδιάγραμμα: Έναρξη, λήξη και ποιες Κυριακές επιτρέπεται να ανοίξουμε.• Αξίζει να ανοίξεις Κυριακή; Πώς να υπολογίσεις το λειτουργικό κόστος vs τον προσδοκώμενο τζίρο.• Ο Κανόνας των 30 Ημερών: Η "αρχική τιμή" είναι η χαμηλότερη τιμή των τελευταίων 30 ημερών και όχι η τιμή καταλόγου.• Προοδευτική Μείωση: Τι ισχύει αν κατεβάζεις την τιμή σταδιακά • Φυσικό Κατάστημα vs E-shop: Γιατί η χαμηλότερη τιμή υπολογίζεται ξεχωριστά ανά κανάλι πώλησης.• Σήμανση & Ταμπελάκια: Υποχρεωτική διπλή αναγραφή και πότε αρκεί ένα γενικό πανό.• Marketing & Παγίδες: Τι ισχύει για τις διαφημίσεις "έως 70%", τα πακέτα "1+1 δώρο" και τους "κράχτες".• Ψυχολογία Καταναλωτή 2026: Ο πελάτης είναι κουρασμένος από το Black Friday και ψάχνει πραγματική αξία.Ο στόχος των εκπτώσεων είναι η ρευστότητα, όχι ο πανικός. Δείτε πώς θα θωρακίσετε την επιχείρησή σας απέναντι στους ελέγχους.Κάνε εγγραφή για περισσότερη επιχειρηματική γνώση!--------------------------------------------------------------------------------Χειμερινες εκπτωσεις 2026, νομοθεσια εκπτωσεων, εμπορικοι συλλογοι, ωραριο καταστηματων κυριακη, προστιμα εκπτωσεων, πλασματικες εκπτωσεις, κανονας 30 ημερων, διαφανεια τιμων, eshop tips, retail management, στοκ, επιχειρηματικότητα, υπουργειο αναπτυξης, black friday fatigue.#sales2026 #ekptoseis #retailgreece #businesslaw #eshoptips #marketing #entrepreneurship #alexandrosboukouris

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This episode was published on January 14, 2026.

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