El auge de las marcas propias en América Latina | Melania Calderón

from The Food Tech Podcast · host The Food Tech

En este episodio del videopodcast de The Food Tech ®️, conversamos con Melania Calderón, Market Insights Consultant en Innova Market Insights, sobre cómo las marcas propias dejaron de ser una opción de bajo costo para convertirse en propuestas estratégicas de valor.Analizamos cómo los retailers están impulsando innovación, calidad y funcionalidad en sus marcas privadas para conectar con consumidores que buscan soluciones alineadas a su estilo de vida, presupuesto y nuevas prioridades en salud, sostenibilidad y conveniencia.Dale play y descubre cómo las marcas propias están redefiniendo las reglas del retail y la innovación en alimentos y bebidas en la región.

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This episode is 34 minutes long.

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This episode was published on December 30, 2025.

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