El Buen Fin: Mexico’s Answer to Black Friday

2013 marked the third year of El Buen Fin, Mexico’s answer to Black Friday in the US. The event takes place over the long weekend leading up to Revolution Day which was November 15-18 in 2013. El Buen Fin started in 2011 as a joint initiative between the Mexican government and ANTAD, the country’s major retailing association. Final figures are not yet available but estimates indicate that sales for 2013 are 10 percent higher than 2012. Bethany Gomez, Research Analyst for Mexico at Euromonitor explains the rocky past of El Buen Fin and explains the difference between the event and Black Friday.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.