“El comportamiento de compra del consumidor en España. Pablo Contreras”

EAE Business School ha publicado el informe “Pautas de comportamiento del consumidor en Navidad” que analiza el gasto por español durante esta Navidad, el modo de compra y de pago preferido y las tendencias de consumo de cara a 2020, entre otros aspectos. Del estudio se extrae que el 75% de los españoles sigue prefiriendo las tiendas físicas a la compra online durante la Navidad. Hablamos de este informe con el profesor de Marketing de la EAE Business School, Pablo Contreras.

Episode metadata supplied by the publisher feed · Published Dec 20, 2017

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“El comportamiento de compra del consumidor en España. Pablo Contreras”

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