El experimento de BBVA con 27 millones de usuarios: forzar a todos a la nueva app Futura al mismo tiempo — y lo que salió mal | FinTech Tour®

from FinTech Tour® (el podcast) · host Legal Paradox®

¿La amas o la odias? En segundos, BBVA en México, cambio la app de 27 millones de clientes y generó 27 millones de apps diferentes. Sin opción de quedarse con la versión anterior... Todo justificado bajo el paraguas de la 'hiperpersonalización' o ¿hiper-imposición?¿El resultado?Usuarios perdidos, funciones que no encuentran, una curva de aprendizaje forzada.¿Fue esta una decisión centrada en el cliente? ¿O fue una decisión impuesta por el Banco para tener más información del cliente y poder monetizarlo mejor?Será que la verdadera 'hiperpersonalización' empieza por respetar al usuario y no por tratarlo como un beta tester involuntario a escala masiva.

Episode metadata supplied by the publisher feed · Published Apr 23, 2026

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El experimento de BBVA con 27 millones de usuarios: forzar a todos a la nueva app Futura al mismo tiempo — y lo que salió mal | FinTech Tour®

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