El factor YouTube en la estrategia viral de Bukele

from El Faro Audio · host El Faro

En el mundo de YouTube, Nayib Bukele parece un héroe invencible admirado por Elon Musk y Kim Kardashian. Una investigación inédita analizó una muestra de 70 canales que amplifican el mensaje del presidente salvadoreño, acumulando miles de millones de vistas. Los influencers dicen que vienen “del pueblo”, a diferencia de las “élites de los medios” y los “periodistas vendidos”, aunque algunos de ellos tienen nexos demostrados con el gobierno. La creación de contenido político prospera mientras los medios tradicionales, acosados por el gobierno de Bukele, pierden terreno.

Episode metadata supplied by the publisher feed · Published May 29, 2023

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El factor YouTube en la estrategia viral de Bukele

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