El marketing detrás de las palomitas con Miguel Mier

What this episode covers

En este episodio de Unbranded invitamos a Miguel Mier, director global de operaciones en Cinépolis, para charlar sobre el marketing detrás de las palomitas. Platicamos sobre el contexto histórico de las salas de cine en México, y por qué es tan diferente la calidad y el precio del servicio aquí que en otras partes del mundo. También nos compartió algunos ejemplos de las campañas más exitosas en las que ha trabajado durante el lanzamiento de una nueva película. Además, hablamos con Miguel sobre cómo la industria de las salas de cine opera con información en tiempo real para llegar a resultados contundentes. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Unbranded?

This episode is 55 minutes long.

When was this Unbranded episode published?

This episode was published on October 6, 2020.

What is this episode about?

En este episodio de Unbranded invitamos a Miguel Mier, director global de operaciones en Cinépolis, para charlar sobre el marketing detrás de las palomitas. Platicamos sobre el contexto histórico de las salas de cine en México, y por qué es tan...

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