PodParley PodParley
PodParley
El marketing digital al servicio de la Literatura: ¿Cómo se logra vender libros en la era digital? episode artwork

EPISODE · Mar 26, 2025 · 1H 15M

El marketing digital al servicio de la Literatura: ¿Cómo se logra vender libros en la era digital?

from Lab Digital · host El Economista Podcasts

Marketing digital e industria editorial eran conceptos que no se juntaban, sin embargo, en los últimos tiempos, esto cambió. Para demostrarlo, platicamos con Pilar Gordoa, experta en comunicación y mercadotecnia digital, quien desde hace 18 años trabaja en Penguin Random House, encabezando los esfuerzos publicitarios de la editorial. Además, es autora del libro “El arte de conquistar lectores”, el cual es una guía práctica de cómo impulsar las ventas de los libros.

What this episode covers

Marketing digital e industria editorial eran conceptos que no se juntaban, sin embargo, en los últimos tiempos, esto cambió. Para demostrarlo, platicamos con Pilar Gordoa, experta en comunicación y mercadotecnia digital, quien desde hace 18 años trabaja en Penguin Random House, encabezando los esfuerzos publicitarios de la editorial. Además, es autora del libro “El arte de conquistar lectores”, el cual es una guía práctica de cómo impulsar las ventas de los libros.

NOW PLAYING

El marketing digital al servicio de la Literatura: ¿Cómo se logra vender libros en la era digital?

0:00 1:15:06

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#51 İşləməyə niyə nifrət edirik?

Jan 25, 2026 ·13m

#1 Sahibkarın Pozitiv Hekayəsi – Xəyyam Kərimov

Nov 29, 2025 ·50m

#50 SMM üçün ən çox verilən suallar

Oct 11, 2025 ·6m

#49 Reels necə çəkilir , Reels niyə lazımdır, reels nədir .

Oct 4, 2025 ·9m

#48 Sosial şəbəkədə sıfırdan səhifə qurmaq

Sep 29, 2025 ·5m

#47 SEO nədir ? Googleda İlk səhifəyə yüksəlmək sirrləri ,Googleda önə çıxmaq

Sep 19, 2025 ·8m

Similar Podcasts

Darknet Discussions Darknet Discussions Welcome to "Darknet Discussions," the podcast that gets into the shadows of the internet to bring you the most intriguing, enlightening, and sometimes unsettling stories from the dark web. Hosted by seasoned darknet aficionados, each episode of "Darknet Discussions" explores the intricate dynamics of darknet markets, cybersecurity threats, and the digital underworld. Join us as we interview experts, discuss the latest trends in cybercrime, and shed light on the technologies that operate beneath the surface of everyday internet use. Also, we occasionally go off on a tangent about something completely unrelated. The Digital Experience Show by Enonic Enonic All you need to know about digital strategy, digital experiences, and CMS are covered in this podcast. Powered by NotebookLM. Zero Așteptări Paul Puscas Podcastul nostru, este un refugiu de pace și introspecție în tumultul cotidian și în mijlocul așteptărilor adesea nerealiste ale societății. Ne-am dedicat acest spațiu digital pentru a oferi o platformă celor care doresc să exploreze diverse perspective și să participe la discuții deschise, autentice, fără prejudecăți sau anticipații predeterminate. Fiecare episod pe care îl lansăm este o invitație la reflecție și explorare personală, acoperind o gamă largă de subiecte, de la dezvoltare personală și spiritualitate, la cultură, artă și știință, prezentate întotdeauna într-o manieră acc Chosn Conversations: Beyond the Journal Chosn AI Journal Welcome to Chosn Conversations: Beyond the Journal, where your AI hosts explore the transformative power of conversational journaling and emotional intelligence. Each episode takes you beyond traditional journaling methods, diving deep into voice journaling techniques, mental wellness strategies, and the science behind AI-supported emotional health. We share inspiring user stories, analyze the latest research in digital mental wellness, and provide practical guidance for incorporating journaling into your self-care routine. Whether you're curious about AI therapy alternatives, looking for mental health support tools, or wanting to optimize your journaling practice, our conversations extend beyond the written page into meaningful audio experiences that offer evidence-based insights in an accessible, compassionate format. Join us as we navigate the intersection of technology and mental well-being, helping you track your emotional journey and build lasting resilience through the power of

Frequently Asked Questions

How long is this episode of Lab Digital?

This episode is 1 hour and 15 minutes long.

When was this Lab Digital episode published?

This episode was published on March 26, 2025.

What is this episode about?

Marketing digital e industria editorial eran conceptos que no se juntaban, sin embargo, en los últimos tiempos, esto cambió. Para demostrarlo, platicamos con Pilar Gordoa, experta en comunicación y mercadotecnia digital, quien desde hace 18 años...

Can I download this Lab Digital episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!