El marketing experiencial de Netflix para El Juego del Calamar 2

from El Podcast de Arturo Placencia · host Arturo Placencia

El episodio describe la extensa campaña de marketing experiencial de Netflix para la segunda temporada de "Squid Game". Se realizaron activaciones en más de 25 países, incluyendo juegos recreando escenas de la serie, eventos como carreras y conciertos, y colaboraciones con marcas como Johnnie Walker.La campaña buscó generar entusiasmo por la nueva temporada, y pareciera haber tenido éxito, consiguiendo millones de visualizaciones en los primeros días del estreno. Varias experiencias inmersivas, permitieron a los fans interactuar directamente con el universo de la serie.

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This episode is 11 minutes long.

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This episode was published on January 10, 2025.

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