EPISODE · Jan 6, 2026 · 1 MIN
El marketing no fracasa: fracasan las expectativas
from Verdades que incomodan · host Dacio Rivera
El marketing no fracasa.Fracasan las expectativas mal construidas, los atajos y las decisiones tomadas sin entender el negocio.En este episodio hablo de por qué muchas marcas dicen que “el marketing no funciona”, cuando en realidad nunca estuvo pensado para cumplir lo que se le exigía.Sin fórmulas.Sin promesas.Solo criterio, contexto y realidad.
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