El negocio de no patrocinar la Copa del Mundo

from Bits · host Fast Company México

Pagar por ser patrocinador oficial de la FIFA puede sey un negocio no tan bueno. Datos recopilados por la agencia NectarSocial muestran que el mayor alcance ganado durante el torneo vino de una marca que no pagó directamente a la FIFA: Kalshi, startup de mercado de predicciones, consiguió 126 millones de visualizaciones. El anuncio del patrocinador oficial McDonald's, con Beckham y Henry en pantalla, sólo 4 millones.

Episode metadata supplied by the publisher feed · Published Jul 21, 2026

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El negocio de no patrocinar la Copa del Mundo

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