El SEO ante las AI Overviews de Google | Tertulias Summer Edition

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Desde la irrupción de ChatGPT como un servicio que abría la inteligencia artificial generativa al público final, el mundo del SEO vive en ebullición. No es que los expertos en SEO no estén acostumbrados, llevan escuchando eso de “El SEO está muerto” casi cada gran viraje de Google en su algoritmo. Es cierto que es la primera vez que se está poniendo en entredicho en serio la continuidad de la hegemonía de Google como buscador principal, como vertebrador casi del tráfico digital. ¿Dejará la gente de buscar en Google y lo hará todo en ChatGPT u otros LLMs como Perplexity?Para debatir sobre ello hemos juntados a tres perfiles muy complementarios: Juan González Villa, CEO de Useo; Alex Karnatowski CEO de Convertix, y Esther Checa, la directora global de Innovación del grupo t2ó One.⭐ [Beloved sponsor] CTT Express: Tu partner para las entregas de paquetes en España

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This episode is 1 hour and 26 minutes long.

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This episode was published on August 18, 2025.

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