El Yo organizacional

Haydée Guzmán Ramírez (Colombia) nos explica el concepto de Yo organizacional y cómo se relacionan la identidad personal y la identidad de las organizaciones. Es una clase grabada en video y audio sobre por qué hablar hoy de identidad, qué debemos tener en cuenta al gestionarla y cómo influye en el comportamiento de los miembros de la organización, un tema clave para la estrategia de comunicación.

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El Yo organizacional

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This episode is 19 minutes long.

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This episode was published on March 13, 2023.

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