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Eleanor Mayrhofer - Productized Web Design episode artwork

Oct 21, 2025 43 min

Eleanor Mayrhofer - Productized Web Design

from Ditching Hourly Hosted by Jonathan Stark

Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services. Links: Eleanor's website » https://www.eleanormayrhofer.com/ditching Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/ Chapters: (00:00) - Introduction and Guest Welcome (00:14) - Eleanor's Background and Business Model (00:52) - Straight to Non-Hourly (02:01) - Starting a Solo Business During COVID (02:44) - Initial Market Approach and Challenges (03:48) - Developing a Productized Service (04:25) - Current Business Model: Website in a Week (05:31) - Client Interaction and Project Scope (09:40) - Copywriting and Strategy Sessions (16:31) - Handling Project Scope and Client Expectations (21:24) - Marketing and Client Acquisition (23:20) - Client Commissions and Referrals (23:40) - Subscription Maintenance Services (24:53) - Positioning and Target Audience (25:53) - Overcoming Launch Procrastination (27:11) - Client Collaboration and Revisions (28:55) - Technical Setup and DNS Challenges (31:25) - Post-Launch Support and Testimonials (33:13) - Pros and Cons of Productized Services (36:55) - Sales Process and Lead Time (38:55) - Long-Term Plans and Project Juggling (41:01) - Avoiding Boredom with Productized Services (42:20) - Conclusion and Contact Information ---- I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline." If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you. We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM. For all the details and to reserve your seat, just click the link below: Reserve Your Seat In Providence Now » Hope to see you in Providence on Dec 9 and 10!

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Eleanor Mayrhofer - Productized Web Design

0:00 43:05

Chapters

  1. 0:00 Introduction and Guest Welcome
  2. 0:14 Eleanor's Background and Business Model
  3. 0:52 Straight to Non-Hourly
  4. 2:01 Starting a Solo Business During COVID
  5. 2:44 Initial Market Approach and Challenges
  6. 3:48 Developing a Productized Service
  7. 4:25 Current Business Model: Website in a Week
  8. 5:31 Client Interaction and Project Scope
  9. 9:40 Copywriting and Strategy Sessions
  10. 16:31 Handling Project Scope and Client Expectations
  11. 21:24 Marketing and Client Acquisition
  12. 23:20 Client Commissions and Referrals
  13. 23:40 Subscription Maintenance Services
  14. 24:53 Positioning and Target Audience
  15. 25:53 Overcoming Launch Procrastination
  16. 27:11 Client Collaboration and Revisions
  17. 28:55 Technical Setup and DNS Challenges
  18. 31:25 Post-Launch Support and Testimonials
  19. 33:13 Pros and Cons of Productized Services
  20. 36:55 Sales Process and Lead Time
  21. 38:55 Long-Term Plans and Project Juggling
  22. 41:01 Avoiding Boredom with Productized Services
  23. 42:20 Conclusion and Contact Information

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This episode is 43 minutes long.

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This episode was published on October 21, 2025.

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