"Election campaigns in the US are uninspiring & redundant" Marcelo Kertesz | CMO Weekly

Marcelo Cortez, the Chief Marketing Officer of Manscape, is a master class in creativity, strategy, and brand building. He started his career as an art director at Lou Lara. Then, he moved on to DM9DDB before becoming a managing partner and creative director at Duda Propaganda. He crafted and executed marketing and innovative strategies there, leading a team of 20 creatives overseeing production and media strategy. Marcelo then took on the role of creative VP at Africa Propaganda, where he led online and offline creative strategies for brands like Budweiser, P &G, and Suzuki Motors. After that, he transitioned to VP of strategy branding and design at DeFi Design while also founding Mitizo, a coffee brand aimed at redefining the coffee experience through a vibrant Brazilian lens, making coffee more than just fuel but a social and fun ritual full of rhythm and warmth. In 2020, Marcelo joined Manscaped as the SVP of content brand design and brand design before stepping into the role of chief marketing officer in August, 2022. Manscaped, a brand that's become synonymous with men's grooming, has revolutionized the market by making conversations around self-care, not just acceptable, but also entertaining and engaging. Marcelo, with his unique blend of creativity and strategic expertise, has been pivotal in expanding the brand's reach and enhancing its bold, humorous and inclusive identity. His degrees in marketing from ESPM and industrial and product design from the New School have equipped him to drive Manscaped to new heights. Connect with us: https://linktr.ee/cmoweekly https://www.instagram.com/cmoweekly/ https://www.tiktok.com/@cmoweekly https://www.openfortunemagazine.com/ [email protected] Check out OpenFortune: https://www.openfortune.com/ https://www.linkedin.com/company/openfortune/ https://www.instagram.com/openfortunecookie/ https://twitter.com/openfortune https://www.facebook.com/profile.php?id=100066500388536 Connect with Marcelo: https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/ https://www.facebook.com/marcelomkertesz https://vimeo.com/user3802193 https://x.com/MarceloKertesz https://www.marcelokertesz.com/ Check out Manscaped: @Manscaped  https://www.instagram.com/manscaped https://www.manscaped.com