Electrocompaniet: Born in Norway, Still Built There

This week, host Jorden Guth is joined by Lasse Danielsen, sales and marketing director at Electrocompaniet, for a conversation that blends personal history with company heritage. Danielsen talks about a lifelong obsession with music, the role of happenstance in bringing him to Electrocompaniet, and how those same values are reflected in the brand itself. The discussion explores Electrocompaniet’s Norwegian origins, why the company has chosen to remain based and built in Norway from the beginning, and how designing, assembling, and sourcing nearly all parts locally continues to define its products. Together, they examine how place, people, and long-term thinking shape Electrocompaniet’s sound, identity, and future direction. Sources: “‘The World's Best-Sounding Power Amplifier’ of 1977—Electrocompaniet's Surprising 52-Year History” by SoundStage! Network: https://youtu.be/gu49PjqtyiI?si=tm3GF1PuRzHSkU7P “Precision in 1000 Steps: Electrocompaniet’s EC 5 Preamplifier” by SoundStage! Network: https://youtu.be/0oY0tx1FAog?si=hTMZICutPbSdszSQ Chapters: 00:00:00 Announcement 00:00:31 Introductions 00:04:57 A fateful conversation 00:07:45 Job transitions 00:10:36 A brief history of Electrocompaniet 00:15:10 The Michael Jackson connection 00:18:30 Another gold-dust moment 00:20:17 Westcontrol enters the chat 00:25:42 A question of off-shoring 00:28:48 New preamp, who dis? 00:39:36 Outro music: “How the Story Goes” by Ge Filter Fish