EPISODE · Jul 22, 2026 · 1H 24M
Elena Alti de Grupo Salinas: Así se construye un equipo de marketing desde cero.
from CMO Latam
Elena Alti, CMO de Grupo Salinas (TV Azteca, Grupo Elektra, Banco Azteca, etc), construyó desde cero un área de marketing unificada para el segmento popular mexicano — sin conocer el mercado al llegar, y terminó liderando un equipo de más de 100 personas. En este episodio de CMO LATAM exploramos su historia, llena de retos profesionales y personales. Hablamos de su percepción sobre cómo hacer marketing, la antropología social y qué significa ejercer el marketing como una palanca de poder real.Ya puedes disfrutar de nuevos episodios en video, síguenos en youtube https://www.youtube.com/@cmo_latam Hosted on Acast. See acast.com/privacy for more information.
Embed this episode
NOW PLAYING
Elena Alti de Grupo Salinas: Así se construye un equipo de marketing desde cero.
0:00
1:24:30
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding
Estelle Ballot
Avec le Podcast du Marketing, Estelle Ballot aide des hommes et surtout des femmes à développer leur activité pour être maître de leurs choix et travailler où, quand, et comme elles le veulent. En plus de mini-cours de marketing et de stratégie détaillées étape par étape, chaque épisode est construit de façon à vous permettre de mettre en place des actions immédiatement, et obtenir des résultats concrets. Le Podcast du Marketing est dédié aux femmes entrepreneurs (aka entrepreneuses) qui souhaitent profiter des conseils d’une spécialiste du marketing digital qui saura leur expliquer simplement quoi faire pas à pas. Que vous lanciez votre site web ou que vous ayez déjà une société prospère, apprenez les dernières techniques SEO, découvrez comment utiliser les réseaux sociaux (Linkedin, Pinterest, Instagram, Facebook, Tik Tok), construire votre base email, augmenter votre taux de conversion et toutes les tactiques marketings qui fonctionnent.Mon objectif est de vous montrer que le mar
Korn Ferry Briefings: Leadership Unfiltered
Korn Ferry
Are workers really losing a measurable amount of brain power—the kind leaders rely on to innovate? Are CEOs really turning to a secretive world of underground negotiators to pay off millions of dollars to hackers? And what's the real reason people won't return to work?In this new podcast, we'll be hitting top-of-mind subjects for corporate leaders. Hosted by Korn Ferry CMO Jill Wiltfong, listeners and viewers will be treated to recreated scenes, special audio clips and intriguing interviews with top experts across the globe.It's brought to you by Korn Ferry and our thought-leadership magazine, Briefings.Check out more: https://krnfy.bz/3tjwRqS
The CMO Show
ImpactInstitute
How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit?The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe.Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.*ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content'*National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing'*National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin)*National Finalist - 2019 Australian Podcast AwardsFounded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytell
Inside Insights
Zappi
Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has
Frequently Asked Questions
How long is this episode of CMO Latam?
This episode is 1 hour and 24 minutes long.
When was this CMO Latam episode published?
This episode was published on July 22, 2026.
Can I download this CMO Latam episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!