Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic episode artwork

EPISODE · May 8, 2026 · 52 MIN

Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic

from Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) · host Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

Elena Cardone grew up believing that wealth and entrepreneurship were only for the privileged. Her fierce independence made her resistant to building with anyone. But when the 2008 recession threatened their finances while she was pregnant, she abandoned her lone-wolf mentality, stepped back from acting, and bet everything on a shared vision with her husband, Grant Cardone. That decision laid the foundation for their multi-billion-dollar business empire. In this episode, Elena shares how to break free from limiting beliefs, align with your partner on your goals, and develop the mindset needed to grow a thriving business and family legacy. In this episode, Hala and Elena will discuss:  (00:00) Introduction (00:55) Why “Normal” Keeps Entrepreneurs Small (03:43) Breaking Limiting Beliefs About Money (11:18) How Elena Met Grant Cardone (16:06) Choosing the Right Life Partner (27:32) Three Money Rules for Building Wealth (34:15) What It Means to Build an Empire (40:48) Handling Hate While Staying Focused (45:12) Living and Leading From Your Future Self  Elena Cardone is a successful entrepreneur, real estate mogul, and visionary co-founder of the Cardone empire, which manages a multi-billion-dollar portfolio. She is the author of the bestselling book Build an Empire, a guide to achieving extraordinary success in both entrepreneurship and marriage. Elena is a renowned speaker and mentor who empowers thousands of individuals to level up their business, mindset, and relationships.  Sponsored By: Huel - Get over $50 in savings with the Discovery Bundle from Huel. Use my exclusive code YAP15 for 15% off at huel.com/yap15. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors’ appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world’s best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting   Remitly - Transfer money internationally with Remitly, with no hidden fees. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only.  Prolon - Reset and rejuvenate your body with Prolon’s five-day plant-based fasting mimicking program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Resources Mentioned: Elena’s Book, Build an Empire: bit.ly/EC-BAE  Elena’s Website: elenacardone.com  Elena’s Instagram: instagram.com/elenacardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking Learn more about your ad choices. Visit megaphone.fm/adchoices

Elena Cardone grew up believing that wealth and entrepreneurship were only for the privileged. Her fierce independence made her resistant to building with anyone. But when the 2008 recession threatened their finances while she was pregnant, she abandoned her lone-wolf mentality, stepped back from acting, and bet everything on a shared vision with her husband, Grant Cardone. That decision laid the foundation for their multi-billion-dollar business empire. In this episode, Elena shares how to break free from limiting beliefs, align with your partner on your goals, and develop the mindset needed to grow a thriving business and family legacy. In this episode, Hala and Elena will discuss:  (00:00) Introduction (00:55) Why “Normal” Keeps Entrepreneurs Small (03:43) Breaking Limiting Beliefs About Money (11:18) How Elena Met Grant Cardone (16:06) Choosing the Right Life Partner (27:32) Three Money Rules for Building Wealth (34:15) What It Means to Build an Empire (40:48) Handling Hate While Staying Focused (45:12) Living and Leading From Your Future Self  Elena Cardone is a successful entrepreneur, real estate mogul, and visionary co-founder of the Cardone empire, which manages a multi-billion-dollar portfolio. She is the author of the bestselling book Build an Empire, a guide to achieving extraordinary success in both entrepreneurship and marriage. Elena is a renowned speaker and mentor who empowers thousands of individuals to level up their business, mindset, and relationships.  Sponsored By: Huel - Get over $50 in savings with the Discovery Bundle from Huel. Use my exclusive code YAP15 for 15% off at huel.com/yap15. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors’ appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world’s best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting   Remitly - Transfer money internationally with Remitly, with no hidden fees. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only.  Prolon - Reset and rejuvenate your body with Prolon’s five-day plant-based fasting mimicking program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Resources Mentioned: Elena’s Book, Build an Empire: bit.ly/EC-BAE  Elena’s Website: elenacardone.com  Elena’s Instagram: instagram.com/elenacardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking Learn more about your ad choices. Visit megaphone.fm/adchoices

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Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic

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This episode was published on May 8, 2026.

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Elena Cardone grew up believing that wealth and entrepreneurship were only for the privileged. Her fierce independence made her resistant to building with anyone. But when the 2008 recession threatened their finances while she was pregnant, she...

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