Elena Devis (Deliveroo) - Creating the vegan category at Britain's food delivery unicorn

We order over 6 billion takeaways a year in the UK. Many of those are ordered on Deliveroo. Now celebrating its 10th anniversary, and operating in 10 countries.  Our guest, Elena Devis, is former Head of Vegan Category at Deliveroo, now a consultant in the plant based space. In this conversation she discusses:Her adventurous spirit from a young age, including travelling overseas by herself at 13Her first exposure to the word ‘vegan’ and the steep learning curve from her meat and fish heavy diet in Valencia, SpainThe changes in her health she saw upon going veganHow she feels there’s ‘less ego’ in her decisions now as she’s got olderHer pragmatic approach to lifestyle change as opposed to an absolutist approachHer time at Deliveroo over 5 years of huge growth and evolutionThe importance of great leadersHow she created her own role as Head of Vegan Category at DeliverooHer approach to working with partners to adopt new ideas and new dishesHow to fight for the role and projects you want in a large business with the right data, stakeholders, and propositionHow ‘being human’ is the most important thing about being a managerHow PMS and the menstrual cycle affects women at work and how men can best support their colleaguesHow her manager’s approach to her PMS was life changing and the importance of menstrual leaveHer passion for meditationElena on linkedin: https://www.linkedin.com/in/elenadevisgimenez/Visit: https://www.plant-futures.com/Rob on linkedin: https://www.linkedin.com/in/rob-warren/Want to appear? [email protected]: ⁠standingongiants.com⁠