Elevate Product Pages by Harnessing Reviews and Testimonials - with Tom Logan

Tom is the Co-founder & CEO of NYC-based Cohley, the platform that's helping brands generate the content they need to win at every step of the consumer journey. In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content What kind of impact have video testimonials shown on conversion rates compared to traditional text reviews and the specific industries or product types that benefit more from video content How do you ensure consistency in messaging and content quality, especially when dealing with multiple retail partners How Cohley advises brands to handle and potentially leverage negative feedback and the opportunity in turning a negative review into a brand-building moment The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.