Elevate Your Marketing Efforts with Tifiny Swedensky of Sharp Cookie episode artwork

EPISODE · Oct 31, 2024 · 22 MIN

Elevate Your Marketing Efforts with Tifiny Swedensky of Sharp Cookie

from Overruled with Scott Vicknair · host Scott Vicknair

Send us Fan MailMany business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are not yet at the $15 million revenue mark but still need expert guidance to scale their marketing efforts.Join us to hear Tifiny share her journey into the world of legal marketing, what drove her to start her own company at Sharp Cookie, and how marketing is ultimately an investment. If you’re looking to grow your business and need a little motivation, this show should give you a good look into the evolving landscape of marketing.  Here’s some of what we discuss in this episode:0:00 – Intro 1:10 – How Tifiny got started4:13 – Great Legal Marketing5:51 – Going solo10:22 – Ideas are everywhere, but they must be executed12:38 – Marketing is an investment15:48 – Marketing tips for new businesses19:03 – Getting in touch with TifinyInjured? Begin the process here: Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ Probate, Succession and Estate Legal Needs?Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/More ResourcesSubscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1

Send us Fan Mail Many business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically? That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their...

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Elevate Your Marketing Efforts with Tifiny Swedensky of Sharp Cookie

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This episode was published on October 31, 2024.

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Send us Fan MailMany business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that...

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