Elevated Experience Series: From Instagram to Interior Design Empire with Oyster Creek Studio

Lauren and Paige are joined by Aryn Guillory, the visionary behind Oyster Creek Studios, for a conversation that feels equal parts inspiring and wildly practical. This episode dives into the real story behind building a luxury interior design brand—from early days showing up on Instagram to becoming a sought-after studio known for its elevated aesthetic and seamless client experience.Aryn shares how she scaled from a one-woman show to a full team while protecting the heart of her brand—ensuring every project still reflects the signature vision and style she built from the ground up. We talk about what it actually takes to grow without losing control, how to hire with intention, and why systems are the secret sauce behind a consistent luxury experience.Now offering concierge-level services and a curated furniture line through Oyster Creek Collection, Aryn gives a behind-the-scenes look at expanding your offers in a way that feels aligned (and not chaotic).And yes… we’re calling it out: this is another business owner absolutely nailing client experience. From thoughtful details to intentional touchpoints, Aryn shares what makes clients not only book—but stay, refer, and rave.We also get real about finding joy in your work—and how that energy translates directly into the growth and sustainability of your business. Because when you actually love what you’re building? It shows.In this episode:Turning an Instagram presence into a luxury, in-demand design studioHiring and building a team that protects your brand visionScaling offers: when (and how) to expand into collections + concierge servicesWhy joy in your work isn’t optional—it’s a growth strategyConnect with Aryn + Oyster Creek:Instagram: @oystercreekstudiosCollection: @oystercreekcollectionWebsite: oystercreekstudios.comTop 3 from this Episode: AirTag for kids so you can find them! Aura frame Fuji film Polaroid camera for post sessions to keepsake CeCe HOMECOURT Surface Cleaner - SOOO GOOD!!Exfoliating Polish - will make your skin feel like butter!my favorite robe ever!Connect with Lifestyle & Lenses Follow on Instagram: @lifestyleandlensesExplore our offerings: lifestyleandlenses.comBecause building a business you love? It’s way more fun when you don’t do it alone