Elevating CS Within Your Organization with Anita Toth | Episode 033

Enter the contest for a Gold Pass ($1300 value!) to the Customer Success Festival in Austin (Feb 13 & 14, 2024) by following these steps:Review the podcast on your platform of choice and send a quick screenshot to [email protected] to this LinkedIn post and Like it: https://www.linkedin.com/feed/update/urn:li:activity:7152780848642068480Leave a comment on that same post about what aspect of CS Festival you're most looking forward to or any questions comments you might have about the event.Winner will be announced on Jan 31!+++++++++++++Today's Guest: Anita TothThere is no denying that there are a ton of amazing people in the CS community. Anita Toth is no exception. She is such a great presence in CS and regularly puts her academia background in full display with well thought through concepts and tangible take-aways that help elevate CS within our organizations. This conversation was jam packed with really great take-aways including:Anita's background in academiaHer transition into CS and the lessons that it can teach others about approaching transitionDeep research in CS and looking for patternsStandardizing customer feedback, CS inputs, etc. to drive data cleanliness and see trendsElevating CS within an organization from the kids table to the adult tableHow to feed CS' valuable customer data to the rest of the companyStart with Marketing and share details of your top 20% customers - help marketing build an ICP so that they can go help find more of that type of customerHow our tooling is helping us to produce insights for the businessCS’ main product should be insights on customer healthThe importance of CS leaders to understand other business leaders’ goals so that we know what insights can help themTrust and ethics in adopting GenAI and the inflection point that is coming where we won’t be able to tell the difference between human and algorithmSpeculating on the future use of GenAI within CSAnita's LinkedInATIChurn No More Leadership WorkshopResources:The School of Greatness: Lewis HowesDr. Joe DispenzaDoctor Mike+++++++++++++ If you're a new Digital CX leader looking to fast-track your onboarding, an individual contributor wanting to learn more about Digital or a senior leader looking for ways of enabling your team - look no further than the Digital CX Masterclass: visit https://digitalcustomersuccess.com/masterclass. Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value  from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.  Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic🎬 This content was edited by Lifetime Value Media.Learn more at: https://www.lifetimevaluemedia.com