Elevating Healthcare Marketing with Colin Jeffries

In this episode of the Beacon Way podcast, host Jennifer is joined by Colin Jeffries to delve into various aspects of marketing within the healthcare and behavioral health sectors. They discuss Colin's podcast, the 'Rethink Marketing Podcast,' which has reached six successful seasons. Colin shares his journey in healthcare marketing, starting from his tenure at an orthopedic sports medicine practice to his current leadership role at BrightView Health. They talk about the transformative influence of telehealth and the evolving marketing strategies in the addiction treatment industry. Colin emphasizes the importance of optimizing conversion rates and collaborating with other providers to enhance the overall industry. They also touch on the impact and ethical considerations of AI in marketing. The episode concludes with insights into Colin's book 'Collecting Jelly Beans' and how to connect with him.