Elevating Mission-Driven Brands with PR Expert Helen Sharp

Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike. Notable Moments: 00:46 - Helen's Transition to PR and Sustainability 03:40 - The Importance of Brand Messaging in PR 04:36 - Launching Influential PR and Client Success Stories 08:32 - Thought Leadership and Education 10:19 - Affiliate PR and Measuring Impact 11:09 - Influencer Campaigns and Brand Partnerships 13:05 - Trends in Sustainability and Influencer Marketing 14:24 - Balancing Sustainability and Product Features in PR Strategy About Helen Sharp: Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world. Mention this podcast episode to receive a 15% discount on PR services from Helen! Learn more about Helen Sharp and Influential PR: https://www.linkedin.com/in/heleninfluentialpr/ https://www.instagram.com/influentialpr/ https://www.influentialpr.com/ Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!