Elevating Results with User Research - with Ruben de Boer

In this insightful episode of the Ecommerce Optimizers Podcast, we dive deep into the topic of User Research with our esteemed guest, Ruben DeBoer. As a leading consultant and CRO manager at Online Dialogue, and founder of Conversion Ideas, Ruben brings over 15 years of expertise in data optimization and experimentation. Throughout our discussion, Ruben shares invaluable advice on identifying optimization opportunities through meticulous user research. He emphasizes the importance of crafting non-leading, clear, and simple questions in surveys and polls to truly understand customer needs and preferences. Additionally, Ruben offers a comprehensive overview of various user research methods, including surveys, polls, feedback buttons, and customer service interviews. He particularly focuses on the subtleties of creating effective surveys and polls, discussing optimal question types, avoiding common pitfalls, and setting realistic response goals. Moreover, the episode explores the often-overlooked treasure trove of insights available from customer service feedback, emphasizing its crucial role in the optimization process. Ruben also sheds light on the importance of web accessibility, underscoring it as not just a moral obligation but a vital aspect of enhancing user experience and boosting conversions. Packed with practical tips, real-world examples, and Ruben's expert insights, this episode is a must-listen for anyone looking to elevate their ecommerce game through effective user research-focused optimization strategies.  EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that's making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you'd like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, just head on over to our website at EcommerceOptimizers.com and check out all the details. MENTIONED DURING THIS EPISODE: Ruben DeBoer LinkedIn: https://www.linkedin.com/in/rgdeboer/ Ruben's Business - Conversion Ideas: https://conversionideas.com/ Ruben's CRO course (it's a fantastic course!): https://www.udemy.com/course/complete-conversion-optimization-course/ Rubens's LinkedIn post on Website Accessibility: Click here Ruben's LinkedIn Website Accessibility article (video mentioned is included in this article): Click here Online Dialogue: https://www.onlinedialogue.nl/ Daphne Tideman LinkedIn: https://www.linkedin.com/in/daphnetideman/