Elevating The All Whites From The Ground Up

Cheri-Lee Atkinson, an Executive Committee member of New Zealand Football, joins Bar None to share how her country is planning to develop football, a sport that has a high participation rate among the community members, to one that can rival the All Blacks in its competitiveness and international stature. She also shares how New Zealand manages football at the grassroots level and the pathways available for young athletes to grow there. Photo Source: Photos BrianScantlebury / Shutterstock.com