Elevating Wellness & Recovery with Therabody

from Bloomberg Business of Sports · host Bloomberg

The business of health and wellness is booming, and recovery has become an important facet of that market. Benjamin Nazarian, CEO of Therabody, the business behind percussion therapy tools like the Theragun, joins Jason, Barr, and Lynch, to discuss their deep bench of endorsements, including superstar Cristiano Ronaldo. They discuss the efficacy of using pro-athletes as a part of their promotion strategy, making their products relatable, and the budding importance of recovery in the fitness and wellness space.See omnystudio.com/listener for privacy information.

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This episode was published on June 23, 2021.

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