ELF, La nuit des ronds rouges, naissance d'un géant Français

from Road Story Histoire d'Auto · host Road Story

Il existe des marques tellement présentes dans notre imaginaire qu’on a l’impression qu’elles existent depuis toujours. C’est le cas avec Elf, dont les origines, la croissance et la fin seront intimement liés à la France. Comment cette marque est elle née? Nicolas  revient sur la naissance de cette icône du pétrole. L’occasion de vous raconter la plus grosse opération marketing que le pays ai connu en compagnie de ceux qui l’ont fait. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What this episode covers

Il existe des marques tellement présentes dans notre imaginaire qu’on a l’impression qu’elles existent depuis toujours. C’est le cas avec Elf, dont les origines, la croissance et la fin seront intimement liés à la France. Comment cette marque est elle née? Nicolas revient sur la naissance de cette icône du pétrole. L’occasion de vous raconter la plus grosse opération marketing que le pays ai connu en compagnie de ceux qui l’ont fait. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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ELF, La nuit des ronds rouges, naissance d'un géant Français

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This episode is 16 minutes long.

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This episode was published on February 11, 2021.

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